“Developed a hearing, smell, and tactile journey for 2.5 million people with disabilities.”
‘Amuse Travel’ CEO Seo-yeon Oh “Become a representative travel platform for disabled people in Asia”
‘Amuse Travel’ CEO Seo-yeon Oh and staff / Photo provision = amuse travel
“There are only 2.5 million people with disabilities in Korea. Why do not you want to go on a trip because they have a disability?
Oh Seo-yeon, CEO of Amuse Travel, who sells travel products for people with disabilities and the elderly, said in an interview with Money Today that “It is our job to find a place to travel and discover goods and commercialize them in the eyes of people with disabilities.”
When Oh said that he would set up a travel agency for the disabled, he said, “There is a demand.” However, the number of customer inquiries, which was about 10 cases per month since the establishment of the company in 2016, has surged 10 times from 100 cases per month last year. Last year, the total transaction amounted to 250 million won.
Oh emphasized, “We do not make very special trip products.” There is no new and special travel destination for people with disabilities. “It’s a reconstruction of the places that people enjoy,” he said.
Amusement Travel’s disability travel products differ from regular travel companies’ products in that they provide products considering the type and characteristics of the disability. Amuse Travel classified the handicapped person as △ a person with a physical disability who needs to take a wheelchair, a visually impaired person who can not see a sightseeing spot, and a person with developmental disabilities mentally.
For people with physical disabilities, priority is given to whether they have a wheelchair ramp or handicapped toilet. For the visually impaired, they choose to experience hearing, olfactory, and tactile experiences such as eating specialties and listening to waterfall sounds.
Travel programs that depend on the person with disabilities. In the upper left corner of the product, the type of the handicapped is indicated by an icon.
This kind of detailed service offers high customer satisfaction. The Relay Trip, a social underemphasis of recent disability and elderly people who have worked together with the Seoul Metropolitan Government, has reached 94% in its own survey. Satisfaction with travel abroad is also high. Despite concerns, Osaka travel products, designed for people with developmental disabilities, attracted the attention of participants.
Amusement Travel does not only deal with travel products for the disabled. Products for the disabled are also noticeable. Oh said, “I did not want to give the impression that the handicapped were treated separately.” I do not want to travel for people with disabilities, but want to make travel without barrier between people with disabilities and non-disabled people. “There is no reason why non-disabled people will not be able to travel to places where people with disabilities go, just as a handicapped person can go there with a little help,” he said.
Amuse Travel is currently the first in the industry to create standard unit prices for travel products for the disabled. As the types of disabilities are different, it is a reality that it is difficult to offer standard price for travel products for the disabled. However, Oh said, “If standardized unit prices occur, it will have the effect of instilling the idea that I should go on that trip to people with disabilities.”
Mr. Oh is aiming to develop Amusement Travel as an Asian representative travel platform for disabled people. He said, “It’s still a small start-up, but we will be working hard to use amusement travel in the future when people with disabilities around the world want to travel to Asia and people with disabilities in Asia like Europe and North America.”